Our Story
Through years of collaborative and clinical work in the holistic health industry, we have observed the significant trends of collective issues that plague this generation. Hands-off contract manufacturing and synthetic lab-made supplements render low bioavailability and do not regenerate the body. The proper use and knowledge of herbs has been lost and genuine education is sparse. The current health model is leaving families feeling confused, stressed and betrayed. We are here to shine a much needed light on the true power of the herb, bridging modern science to the ancient wisdom. All of the products we offer are made the old fashioned way. Our herbs are either wild craft or sourced from biodynamic, organic and regenerative farmers, ensuring the most potent and sustainable herbs. Here you will find an open door to a like-minded community of continuous support and education. Our goal is to share as much information as possible, giving you confidence in a holistic approach your family's health. A child’s healing starts with the mother’s nervous system, so these herbs are made for you too. The crown on Herbal Medica logo symbolizes the return of knowledge and power to the family lineage.
Meet Our Founders

Caitlin Woolery | HHP, CCMH
Caitlin began her practice in 2009 as a clinical herbalist and a naturopathic practitioner. She attended the American College of Traditional Chinese Medicine to learn Chinese Medicine diagnostic methods. She then expanded her education in nutrition, disease pathology, and medical sciences at National Healing Institute of Naturopathy, an AADP-certified school. After graduation, she later studied with Sajah Popham and Matthew Wood to learn physiomedical and vitalist herbalism. Caitlin has intimate relationships with many of the expert scientists and doctors at cutting edge holistic laboratories. She has been running labwork on her clients for the past several years.
In 2021, Caitlin met and teamed up with Jamie Lee, and has since specialized in pediatric trends focusing on autism, ADHD, methylation and detox issues, gut issues, and neuropsychiatric disorders. Together, they worked diligently with the labs to uncover the issues of this generation's health crisis, and has successfully used herbal medicine to heal children.

Jamie Lee Schaedel
When Jamie’s daughter was two years old, she realized she was having developmental issues. When seeking the help of professionals, she was given no answers. She decided to research root causes and use holistic remedies to heal her child. Her toddler had a very speedy turn-around and realized she wanted very badly to help other children.
Jamie took to social media to share with the world what she learned. She grew her following to just under 1M followers on all platforms. Since then, she has become a leader in the holistic health space and a children’s advocate, speaking out on developmental issues. After years of experience helping other parents through social media, Jamie decided to partner up with her clinical herbalist, Caitlin. Jamie and her toddler became clients of Caitlin’s, and she began to send her followers with complicated cases to Caitlin, as well. Together, they have seen the most common issues that affect this generation and seek to bring back ancient healing remedies that have been proven to work.