Our Mission

Through thoughtful craftsmanship and meaningful connection, we are devoted to preserving the wisdom of herbal medicine. Drawing from time-honored traditions, we create simple, effective remedies by hand in small batches, with deep reverence for the plants and people we serve. Our work is a reflection of our belief that true wellness is cultivated through intention, empowerment, community and an awareness of nature’s rhythms.

At Herbal Medica, we don’t just make herbal products — we carry forward a legacy of ancient wisdom.

Our formulas are inspired by generations of plant knowledge and guided by a deep trust in nature’s intelligence. We honor the power of herbs that have stood the test of time, integrating them into remedies designed to support modern life.

Each product is made in-house, crafted by hand, in small batches. We believe that healing doesn’t come from more—it comes from enough. Our formulas are intentional and minimal; every ingredient serves a purpose.

We also believe that wellness isn’t a solo journey—it’s something we grow together.
Whether you’re just beginning to explore herbal support or have long walked this path, we’re here to walk alongside you. Our work is rooted in relationship with the land, with our community, and with the deeper parts of ourselves that crave balance and connection.

This is our promise: We don’t just make products. We craft experiences rooted in trust, purity, and the healing power of plants. Welcome to Herbal Medica.

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Meet Our Founders

Caitlin Woolery | HHP, CCMH

Caitlin began her practice in 2009 as a clinical herbalist and a naturopathic practitioner. She attended the American College of Traditional Chinese Medicine to learn Chinese Medicine diagnostic methods. She then expanded her education in nutrition, disease pathology, and medical sciences at National Healing Institute of Naturopathy, an AADP-certified school. After graduation, she later studied with Sajah Popham and Matthew Wood to learn physiomedical and vitalist herbalism. Caitlin has intimate relationships with many of the expert scientists and doctors at cutting edge holistic laboratories. She has been running labwork on her clients for the past several years.

In 2021, Caitlin met and teamed up with Jamie Lee, and has since specialized in pediatric trends focusing on autism, ADHD, methylation and detox issues, gut issues, and neuropsychiatric disorders. Together, they worked diligently with the labs to uncover the issues of this generation's health crisis, and has successfully used herbal medicine to heal children.

Jamie Lee Schaedel

When Jamie’s daughter was two years old, she realized she was having developmental issues. When seeking the help of professionals, she was given no answers. She decided to research root causes and use holistic remedies to heal her child. Her toddler had a very speedy turn-around and realized she wanted very badly to help other children.

Jamie took to social media to share with the world what she learned. She grew her following to just under 1M followers on all platforms. Since then, she has become a leader in the holistic health space and a children’s advocate, speaking out on developmental issues. After years of experience helping other parents through social media, Jamie decided to partner up with her clinical herbalist, Caitlin. Jamie and her toddler became clients of Caitlin’s, and she began to send her followers with complicated cases to Caitlin, as well. Together, they have seen the most common issues that affect this generation and seek to bring back ancient healing remedies that have been proven to work.